If you have EVER thought about quitting your job and doing something amazing in tech - now is the time. Today, Kleiner Perkins Caufield & Byers announced a new $250 million social fund called the sFund. Facebook, Zynga, Amazon, Comcast and Liberty Media are all investors in the fund. 

They are looking for companies in the social apps space that are doing interesting and creative things - and this could be you. 

Why you should care: 

Everyone and their brother will bolt the world "social" onto whatever they are doing already. They'll add profiles, a follow button, a like button, etc. This applies to both big companies and small. The ones that are building apps with a social framework from the ground-up will be the winners in the end however, and this means an entirely new generation of apps, sites, and solutions are going to be cropping up to address this opportunity. Don't assume there is no room left for innovation - we are just getting started. 

John Doerr is calling this the THIRD WAVE of internet disruption. Did you miss the first two sitting at your desk?

Ready-made market:

You probably know I work for Jive Software if you are reading this, and in case you missed it, we announced an Apps market recently with over 50 developers already signed up. Jive has 3000 customers and 15M users worldwide. These are the world's best brands who spend real money on solutions that move the needle for their business. Your app could be in use by thousands of people at F100 companies within a year, and you don't have to give it away for free to get there. You don't have to put all of your eggs in one basket either. Build a great web app in the cloud, and drop it in, or sell it directly on your site. 

What it all means:

If you've always wanted to start your own company, do something that mattered to a large audience, and make money doing it the old-fashioned way - now is the time. Build a great social app, get some funding so you can support your customers, and deploy it on the Jive Apps market so you can sell the crap out of it and make money. How long would it take you to get your app in front of CIOs at Global 2000 companies organically? You can be there a LOT sooner. 

Sure, I'm making it sound easy (and its not). I'm being simplistic too. However - what I'm really suggesting is that you consider what you are doing now, and what the opportunity-cost is for NOT doing something in this space when an opportunity like this presents itself. KP won't be the only VC funding these companies either. 

Still not convinced? Go read "Do More Faster" and get the hands-on advice you need to make it happen. 

FastCompany just said "Get Social or get Left Behind" about this news. Check it out